Market in their palms? : exploring smallholder farmers' use of mobile phone farming applications and their effect on the farmers' farming, marketing and well-being : a case study of selected counties in Kenya : a thesis presented in partial fulfilment of the requirements for the degree of Master of Philosophy in Development Studies at Massey University, Palmerston North, New Zealand
The role of technology in development has been discussed in wide and varied literature. Over
the course of history, technology has facilitated the process of development by helping
individuals transcend some of the problems they face in their daily life. In recent times, the
revolution in information and communication technology has come to play a crucial role in
development and poverty reduction. This study explored the use of such technology, in this
case the mobile phone farming applications, by smallholder farmers in Kenya to facilitate
their agricultural production and marketing. The aim of the study was to explore the use of
the mobile phone farming applications by the smallholder farmers to access markets and
information and to assess the effects of their use on the farmers’ farming and marketing
experience as well as their well-being outcomes.
The results from the study indicate that the mobile phone faming applications have facilitated
the smallholder farmers to access markets and marketing information. These applications
have been effective in reducing the information search costs and marketing transaction costs
for the smallholder farmers leading to enhanced access to information and markets. The
reduced marketing transaction costs have, in turn, led to increased market participation by the
smallholder farmers. Evidence from the literature indicates that when smallholder farmers
have increased access to market information, their power in the market, in terms of their
ability to bargain with traders, increases. In this study, it was also found that the rural
farmers had been empowered by their increased access to information and they could,
therefore, engage in price negotiation with potential buyers. This, together with access to
higher paying markets, led to an increase in the farmers’ income. Furthermore, the use of
these applications facilitated the farmers to form networks with other farmers and traders.
These networks, eventually became, an important source of marketing and production
information to the farmers.
In contrast, it was found that the mobile phone farming applications were not effective in
providing agricultural production information to the smallholder farmers. As a result, the
farmers were using other means to access agricultural production information. These included
the use of the internet and the networks and linkages with other farmers to access agricultural
production information. However, evidence from the study indicates that, these mobile
phone farming applications have a potential of facilitating smallholder farmers’ access to
information and markets in Kenya.