Browsing by Author "Tan CN-L"

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How does the rise of eco-consciousness shape consumers’ buying intent? Exploring the moderated mediation model of NAM-ELM
(Emerald, 2025-02-04) Tan CN-L; Fauzi MA; Harun SA; Tan N-L
This study employs the norm activation model (NAM) and the elaboration likelihood model (ELM) to investigate the drivers of consumers’ buying intent (BUI) for eco-friendly products (EFP). The primary emphasis is on eco-consciousness, which includes environmental literacy (ENL) and environmental concern (ENC). The research further examines the mediating role of ENC in the relationship between ENL and BUI while also considering the sequential mediation effects involving both ENC and eco-responsible practices (ERP). Additionally, the study explores the moderating influence of attitude (ATT) on the relationship between ENC and ERP and its effect on ERP and BUI. Employing purposive sampling, 412 online survey responses were statistically analysed using partial least squares structural equation modelling (PLS-SEM). The findings of this study demonstrate that ENL exerts a significant and positive influence on ENC, subsequently enhancing BUI. Moreover, there is a positive relationship between ENC and ERP and ERP and BUI. This research further indicates that ENC positively mediates the relationship between ENL and BUI. Additionally, ENC and ERP sequentially and positively mediate the relationships involving ENL and BUI. Furthermore, the results suggest that the strength of the association between ENC and ERP marginally decreases (trivial), and the strength of the relationship between ERP and BUI decreases (small). This study advances the existing body of knowledge by integrating NAM and ELM to examine the drivers of consumers’ BUI toward EFP thoroughly. The research offers novel insights into the relationship between ENL and ENC and their effects on ERP and BUI, underscoring the significant role of consumers’ eco-consciousness. The findings have practical implications for businesses and policymakers who seek to formulate strategies that align with consumers’ psychological, cognitive, and behavioural processes in the context of Sustainable Development Goal 12 (SDG12), which can contribute to the global effort to foster more eco-friendly products and a sustainable future.
Influence of investment experience and demographic factors on retirement planning intention
(Canadian Center of Science and Education, 31/01/2011) Ng TH; Tay WY; Tan CN-L; Lim YS; Tan N-L
Investigating student’s motivation and online learning engagement through the lens of self-determination theory
(Emerald Publishing Limited, 2024-02-08) Ojo AO; Ravichander S; Tan CN-L; Anthonysamy L; Arasanmi CN
Purpose The lack of physical contact and the absence of nonverbal clues could make some learners uncomfortable interacting with others via online learning platforms. Hence, understanding the determinants of students' motivation and engagement in online learning platforms is crucial in harnessing digital technology as an enabler of unrestricted and quality learning experiences. Design/methodology/approach Drawing on the self-determination theory (SDT), this study investigates the factors associated with student’s motivation to learn (MOL) and their influence on online learning engagement (OLE). Data were collected from 228 university students from the Klang Valley region of Malaysia using the online survey method. Findings The results of data analysis using the partial least squares structural equation modeling indicate that self-directed learning, computer and Internet self-efficacy and online communication self-efficacy significantly influence MOL. Besides, these factors indirectly influence OLE through MOL. Originality/value This study adds to the SDT framework by demonstrating how students' perceptions of autonomy, competence and relatedness through online interaction relate to MOL and OLE.
The Mediating Effect of Organizational Prestige on Extrinsic Rewards and Employee Retention
(SAGE Publishing, 2025-04-17) Anthonysamy L; Tan CN-L; Lim OW; Zainal Z
Employee turnover intention poses significant challenges for organizations globally, incurring financial costs and productivity losses while disrupting workflows and impeding innovation. Effective human resource practices, including extrinsic rewards such as financial incentives and non-monetary benefits, are critical in retaining high-performing employees. However, the influence of these rewards on employee retention is not always straightforward, and organizational prestige—perceived as an indicator of a company’s reputation and status—may play a crucial mediating role. This study explores the mediating effect of organizational prestige on the relationship between extrinsic rewards and employee retention intention within the Klang Valley region, Malaysia. Utilizing partial least squares structural equation modeling (PLS-SEM), the research investigates how financial incentives, promotion opportunities, and relationships with supervisors and peers’ impact organizational prestige and, consequently, employees’ intention to stay. Findings indicate that while financial incentives do not significantly influence organizational prestige, promotion opportunities, supervisor relations, and peer relations positively affect it. Moreover, organizational prestige significantly mediates the effects of supervisor and peer relations on retention intention, highlighting its critical role in enhancing employee commitment. The study provides valuable insights for organizations seeking to improve retention strategies by emphasizing the importance of fostering a prestigious organizational image and cultivating positive workplace relationships. The limitations of this study include the use of a single geographical region and the focus on specific types of extrinsic rewards, suggesting that future research should explore additional contexts and reward types to generalize findings across different settings.