Music video and online social media: A case study of the discourse around Japanese imagery in the New Zealand indie scene
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Date
2016-11-01
Open Access Location
Journal Title
Journal ISSN
Volume Title
Publisher
Association of Social Anthropologists of Aotearoa New Zealand
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Abstract
This article offers original insights into the construction of musical meaning through an intensification and bricolage of postmodern discourse as a result of music video as online media. The discussion contributes to contemporary popular music scholarship by discussing the ‘Stranger People’ video by Dop- rah, an indie band from Christchurch, New Zealand, with particular focus on Japanese imagery and online social media. The significance of ‘Stranger People’ is that it received a great deal of international attention via social and other media. The article focuses on not only the means of video production, distri- bution, and consumption, but also the threads of cultural knowledge that are generated through media response to sight and sound and how this creates and re-creates meaning for fans and artists alike. The video serves as a particularly useful case for acknowledging and analysing the extent to which Japanese pop culture has become enmeshed in global cultural flows, and as a site for critical discussion on the localised and creative response to Japanese cultural flows.
Description
Keywords
Intertextuality, Music Videos, Online Social Media, Japanese Imagery, New Zealand Indie Scene
Citation
Sites: A Journal of Social Anthropology & Cultural Studies, 2016, 13 (2), pp. 163 - 186