Wha : an exhibition of Māori stereotypes in contemporary New Zealand : an exhibition report presented in partial fulfilment of the requirements for the degree of Master of Māori Visual Arts, Massey University, Palmerston North, New Zealand
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Date
2016
DOI
Open Access Location
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Massey University
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Abstract
The purpose of this project was to explore the idea of Māori stereotypes within
society through a creative practice based approach. Packaged artworks were displayed in an
exhibition space challenging conventional exhibition expectations. The packaging of
artworks, was applied as a metaphor for how Māori are boxed into stereotypes that define
Māori as a product, object or thing. The study investigated how packaging and labelling
artwork allows discourse around how epistemologies seek to define indigenous cultures
within socio-ethnological contemporary frameworks. This research involved seeking
examples of Māori stereotypes in media and the arts and exploring how they affect self-
perception. Research was also conducted around the work of contemporary Māori artist
models who explored the theme of identity.
The methodological framework aligns itself with theories around stereotypes and how
these affect opinions about identity. This exegesis seeks to contribute to discourse around
culture, indigenous values, and contemporary interpretations of Māori language and cultural
property rights.
This exegesis explores the questions;; How can ideas around stereotyping and the
construction of identity inform my art practice? How does the packaging of culture, people/s
and belongings affect Māori self-determination? How can packaged and labelled artworks
create a context where bicultural partnership may be considered?
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Keywords
Maori in art, Ethnic identity, Art, Maori, Stereotypes