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Using marketing concepts to facilitate upstream public engagement with science : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Massey University, Palmerston North, New Zealand259

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Using marketing concepts to facilitate upstream public engagement with science : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Massey University, Palmerston North, New Zealand37331253

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