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The effect of marketing research evidence in deceptive advertising litigation : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in marketing at Massey University | 203 |
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The effect of marketing research evidence in deceptive advertising litigation : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in marketing at Massey University | 3 | 12 | 6 | 1 | 2 | 2 | 4 |
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