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If you think about it more, do you want it more? : the impact of heuristic and deliberative information processing on consumer preferences for ethically endorsed products : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Massey University, Palmerston North, New Zealand118

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If you think about it more, do you want it more? : the impact of heuristic and deliberative information processing on consumer preferences for ethically endorsed products : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Massey University, Palmerston North, New Zealand4127111250

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