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dc.contributor.authorChrystall, Aen_US
dc.date.accessioned2020-08-05T03:39:22Z
dc.date.available2020en_US
dc.date.available2020-08-05T03:39:22Z
dc.date.issued2020en_US
dc.identifier.citationCanadian Journal of Communication, 2020, 45 (2), pp. 327 - 345 (18)en_US
dc.identifier.issn0705-3657en_US
dc.identifier.urihttp://hdl.handle.net/10179/15519
dc.description.abstractBackground Marshall McLuhan claimed his work was a footnote to Harold A. Innis. His claims have been used to argue that McLuhan and Innis offer a coherent system of thought, with a systematic methodology and common set of basic assumptions and presuppositions. This article questions that species of argument and looks to deepen our understanding of the McLuhan-Innis relationship. Analysis McLuhan is read as an analogist, and his footnotes (plural) are interpreted as deliberate violations of normative patterns of academic use in the satiric tradition of Thomas Nashe and the Scriblerus Club. Conclusion and implications McLuhan is repositioned apropos of Innis, figures conventionally associated with the Toronto School of Communication Theory and historians who address themselves to the theme of orality and literacy. This article also invites a reconsideration of McLuhan in relation to the digital era, his contributions to epistemology and understanding media.en_US
dc.format.extent327 - 345 (18)en_US
dc.languageEnglishen_US
dc.publisherCanadian Journal of Communicationen_US
dc.titleA Second Way to Read McLuhan’s Footnotes to Innisen_US
dc.typeJournal Article
dc.citation.volume45en_US
dc.identifier.doi10.22230/cjc.2020v45n2a3521en_US
dc.description.confidentialfalseen_US
dc.identifier.elements-id433354
dc.relation.isPartOfCanadian Journal of Communicationen_US
dc.citation.issue2en_US
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/Massey Business School
pubs.organisational-group/Massey University/Massey Business School/School of Communication, Journalism and Marketing
dc.identifier.harvestedMassey_Dark
pubs.notesNot knownen_US


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