Now showing items 1-2 of 2
Creating intoxigenic environments: Marketing alcohol to young people in Aotearoa New Zealand
Alcohol consumption among young people in New Zealand is on the rise. Given the broad array of acute and chronic harms that arise from this trend, it is a major cause for alarm and it is imperative that we improve our ...
Consuming identities: alcohol marketing and the commodification of youth experience
(Informa Healthcare, 2005-12)
Marketing has successfully used the postmodern turn in conceptualisations of the human subject and incorporated contemporary theorising of identities and self into its understanding of the key drivers of consumption. Such ...