Now showing items 1-2 of 2
Youth identity formation and contemporary alcohol marketing
(Taylor and Francis, 2005-09)
This paper considers linkages between contemporary marketing theory and practice, and emerging conceptualizations of identity, to discuss implications for public health concerns over alcohol use among young people. Particular ...
Consuming identities: alcohol marketing and the commodification of youth experience
(Informa Healthcare, 2005-12)
Marketing has successfully used the postmodern turn in conceptualisations of the human subject and incorporated contemporary theorising of identities and self into its understanding of the key drivers of consumption. Such ...