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Sport marketing and the internet : in what ways does the web site contribute to marketing and management in sport organisations : a 152.787 (75 point) masters thesis presented in partial fulfilment of the requirements for the degree of Masters of Business Studies in Sport Management at Massey University
(Massey University, 2001)
The present study examined the contribution of the Internet and web site to the marketing and management of sport organisations. It was found that the positive effects of the Internet and web site outweighed the negative ...