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Hook, line & singer! : essential criteria for maximising the playlist potential of New Zealand music on commercial radio : a programme directors' perspective : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Media Studies at Massey University
(Massey University, 2000)
For years the commercial radio industry in New Zealand has fought against regulation of local music on the airwaves, citing that in the competitive radio environment (a product of governmental deregulation of the industry) ...