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dc.contributor.authorCardow, Andrew
dc.date.accessioned2008-05-06T04:15:48Z
dc.date.available2008-05-06T04:15:48Z
dc.date.issued2006
dc.identifier.citationCardow, A. (2006). The metaphorical rise of entrepreneurship. (Department of Management and International Business Research Working Paper Series 2006, no. 8). Auckland, NZ: Massey University. Department of Management and International Business.en_US
dc.identifier.issn1177-2611
dc.identifier.urihttp://hdl.handle.net/10179/637
dc.description.abstractThe words that have come to be associated with innovative and creative business enterprises – entrepreneur, entrepreneurship and entrepreneurial – have their English origins in the realm of armed conflict. However over time the terms were colonised by the commercial world with the result that by the end of the 20th century the terms have become firmly embed within the language of commerce. Yet along the way the meaning attached to the terms have become disassociated with commerce. By the start of the 21st Century the term entrepreneurial has become a metaphor, a stand in for innovation, creativity, proactivity and risk. It is argued that such a metaphor is not owned by the commercial world and instead is a figure of speech that can be used in any situation where the speaker requires a conceptual word to mean innovation, risk, proactivity and creativity.en_US
dc.publisherMassey University. Department of Management and International Businessen_US
dc.relation.isformatofhttp://masseyintl.zes.zeald.com/site/masseyintl/files/Working%20Parers/working%20paper%208%20-%20andrew.pdfen_US
dc.relation.ispartofseriesDepartment of Management and International Business Research Working Paper Seriesen_US
dc.relation.ispartofseries2006, no. 8en_US
dc.subjectMetaphoren_US
dc.subjectEntrepreneurshipen_US
dc.subjectInterpretationen_US
dc.subject.otherFields of Research::350000 Commerce, Management, Tourism and Services::350200 Business and Managementen_US
dc.titleThe metaphorical rise of entrepreneurshipen_US
dc.typeWorking Paperen_US


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