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An exploratory study of the strategic marketing practices of ICT firms in India : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing, Massey University, Wellington, New Zealand703

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An exploratory study of the strategic marketing practices of ICT firms in India : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing, Massey University, Wellington, New Zealand6161085148

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