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Qualitative evaluations of new scientific concepts: Accurate, fast, easy and inexpensive
Evidence confirming the robustness of qualitative methodologies in marketing research is scarce. Instead, quantitative methodologies dominate publications in marketing journals, a stark contrast to other academic disciplines ...
Can we get more out of Net-Promoter Data?
Net-Promoter Score (NPS), a loyalty measure, is used extensively in commercial market research due to its simplicity of use and ease of understanding, despite criticism of the metric. Given the widespread use of NPS ...
Understanding the nature of media scandals in light of recent revelations in New Zealand's political life
The nature of media scandals is considered in light of the numerous scandals that have recently dominated New Zealand’s political life. These media scandals have centred on two individuals: rightwing blogger Cameron Slater ...