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Developing a framework for marketing the services of an industrial scientific professional organisation : an examination of the market leader : a thesis presented in partial fulfilment of the requirements for the degree of Master of Business Studies in Marketing at Massey University282

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Developing a framework for marketing the services of an industrial scientific professional organisation : an examination of the market leader : a thesis presented in partial fulfilment of the requirements for the degree of Master of Business Studies in Marketing at Massey University35512222

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