2026-09-26T04:34:25Zhttps://mro.massey.ac.nz/server/oai/requestoai:mro.massey.ac.nz:10179/182062025-11-11T14:12:58Zcom_10179_294col_10179_296
DSpace at Massey University
advisor
Henry, Claire
author
Maric, Milan
2023-03-16T19:38:22Z2023-05-04T23:50:30Z
2023-03-16T19:38:22Z2023-05-04T23:50:30Z
2023
http://hdl.handle.net/10179/18206
Contemporary transformations in the aesthetics associated with online vertical content are a prime example of remediation between mobile video recording technology, diversification of online distribution platforms, and creators’ enthusiasm to explore new video forms in exchange for higher audience reach and engagement. By deconstructing texts available on YouTubeVEVO and Netflix through the lens of Applied Media Aesthetics, this research examines the choices that professionals make while they utilise conventions associated with online vertical video and its consumption on a mobile screen. Additionally, through interviews with experienced practitioners, I survey the principal differences in production of widescreen and vertical content, and look at potential benefits and limitations of a smartphone as a primary recording device in the professional production workflow. Lastly, as I plan, film and edit six original artefacts, I reflect on the affordances of a vertical frame through the eyes of a cinematographer on set and editor in post-production. The mixed methodology provides a robust framework for examining the principal benefits and limitations of a vertical frame in a professional production workflow and for answering the key thesis question: how do framing, filming technology, and choice of distribution platforms influence media professionals' aesthetic decisions while creating online vertical content? Throughout the research, I re-examine assumptions about acceptable screen aesthetics commonly held by media professionals and provide insights into the remediation of widescreen content for a vertical frame.
The Author
Video recordings
Production and direction
Framing (Cinematography)
Smartphones
video
vertical
tall frame
YouTube
Netflix
music video
social media
media aesthetics
new media
moving images
The evolving aesthetics of the moving image in vertical video online : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Media Studies at Massey University, New Zealand
Thesis
URL
https://mro.massey.ac.nz/bitstreams/fe9949f4-399c-4c6e-91fe-9e4947a691d6/download
File
MD5
77891ccf07ce2e1658b0f6958d5686df
5542970
application/pdf
MaricPhDThesis.pdf
URL
https://mro.massey.ac.nz/bitstreams/ce8a81dc-cca9-4bcb-ae0a-fa91eccc8a0a/download
File
MD5
5b3633f10ee79e0ea27cc4de560989ae
101403
text/plain
MaricPhDThesis.pdf.txt