Araghi AHRasheed EOVishnupriya VSeadon JCaggiano A2025-11-112025-10-13Araghi AH, Rasheed EO, Vishnupriya V, Seadon J. (2025). Identifying Key Factors Influencing the Selection of Sustainable Building Materials in New Zealand. Sustainability Switzerland. 17. 20.https://mro.massey.ac.nz/handle/10179/73810The construction sector is a major contributor to climate change, with embodied carbon emissions from building materials representing a critical share of its environmental footprint. Selecting zero-carbon materials is therefore essential for reducing life-cycle emissions while advancing global climate goals. This study investigates six decision-making factors, including cost-effectiveness, durability, buildability, embodied carbon, availability, and aesthetics, and evaluates four alternative materials (wood, hemp, rammed earth, and straw bale) in the New Zealand context. A survey of 203 industry professionals was analysed using descriptive statistics, one-sample t-tests, and structural equation modelling (SEM). Using a 5-point Likert scale, the survey assessed six factors affecting material choice: cost-effectiveness, durability, buildability, embodied carbon, aesthetics, and material availability. Descriptive and inferential analyses were performed using SEM via Partial Least Squares analysis. The results revealed that embodied carbon and material availability were the most influential factors shaping zero-carbon material selection. Among the available alternatives, hemp emerged as the most preferred material, while cost-effectiveness and wood showed moderate impacts, and aesthetic considerations had the least influence. These findings highlight that environmental performance and practical accessibility are central drivers of decision-making when adopting zero-carbon materials. This study contributes to developing effective strategies for promoting the widespread adoption of zero-carbon materials, thereby supporting New Zealand’s progress toward achieving the Sustainable Development Goals and the 2030 Agenda for reducing greenhouse gas emissions.CC BY 4.0(c) 2025 The Author/shttps://creativecommons.org/licenses/by/4.0/material selectionsustainable buildingsbuilding materialsgreen materialsinfluencing factorsconstruction industryNZ industryJournal article10.3390/su172090712071-1050journal-article9071