Swiatek LM20162016Asia Pacific Public Relations Journal, 2016, 17 (2), pp. 92 - 941839-8227https://hdl.handle.net/10179/10612A book review for Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement. Routledge, 2016. Edited by Amber L. Hutchins and Natalie T. J. Tindall92 - 94Book ReviewPublic RelationsPublic Relations and Participatory Culture: Fandom, Social Media and Community Engagement. Routledge, 2016. Edited by Amber L. Hutchins and Natalie T. J. TindallJournal article289742Massey_Dark1503 Business and Management1505 Marketing2001 Communication and Media Studies