Hall CMSaarinen J2025-09-032025-09-032022-06-03Hall CM. (2022). Sustainable Tourism Beyond BAU (Brundtlund as Usual): Shifting From Paradoxical to Relational Thinking?. Frontiers in Sustainable Tourism. 1.https://mro.massey.ac.nz/handle/10179/73473Tourism is a major economic activity and employment generator. According to the World Travel Tourism Council (2021), prior to the COVID-19 pandemic travel and tourism was an eight trillion-dollar industry that generated about 10 percent of the global GDP in 2019. Although global tourism was greatly affected by the COVID-19 pandemic, the loss of national and regional income as a result of the pandemic related mobility restrictions and resultant job loss, arguably have almost had a paradoxical effect in that tourism and hospitality has achieved greater public policy recognition because the impacts of COVID-19 have demonstrated just how economically important the tourism sector is.Copyright © 2022 HallCC BY 4.0https://creativecommons.org/licenses/by/4.0/sustainable tourismglobal changetourist behaviorurban tourismnature-based tourismtourism systemtourism impactscrisisJournal article10.3389/frsut.2022.9279462813-2815journal-article927946