Srividya RDutta M2024-07-052024-07-052023-12-11Ramasubramanian S, Dutta MJ. (2024). The CODE^SHIFT model: a data justice framework for collective impact and social transformation. Human Communication Research. 50. 2. (pp. 173-183).0360-3989https://mro.massey.ac.nz/handle/10179/70096In this article, we present an alternative framework that resists hegemonic social sciences within data-driven communication theorizing through a culture-centered approach (CCA). Building on the CCA in co-creating voice infrastructures at the margins, we argue that data justice requires transforming interpretive data framings, disrupting the hegemonic registers of knowledge production constituted around data, and working with/through data to challenge the structures of capitalism and colonialism that circulate the practices of exploitation and extraction. We build upon community-engaged projects emergent from the CCA in/with/from the Global South to propose the CODE^SHIFT Model, grounded in principles of equity-mindedness, collective impact, purposiveness, and systemic change. It highlights what data justice looks like in various stages of community-led transformation: identifying pressing social problems; bridging cross-sector coalitions and partnerships; organizing for collective impact activities; and sustaining capacity building. We reframe data as pluriversal, embodied, sacred, sovereign, disruptive, solidarity, and impossibility.(c) 2023 The Author/sCC BY-NC-ND 4.0https://creativecommons.org/licenses/by-nc-nd/4.0/social justicedata justicedecolonizing, quantitative criticalismcommunication theoryJournal article10.1093/hcr/hqad0501468-2958journal-article173-183