Bathurst, Ralph2008-05-182008-05-182007Bathurst, R. (2007). A tiger by the tail: The artistry of crisis management. (Department of Management and International Business Research Working Paper Series 2007, no. 1). Auckland, NZ: Massey University. Department of Management and International Business.1177-2611http://hdl.handle.net/10179/647This paper explores the reasons for the failure of local and national leaders to adequately deal with the crisis that resulted from Hurricane Katrina September 2005. It is argued that the failure of instrumentality demonstrates alternative management strategies are required. The aesthetic lens offers options that could have helped avoid many of the disastrous consequences of the flooding.ChaosForm and contentBackward reflexivityMyth-makingFields of Research::350000 Commerce, Management, Tourism and Services::350200 Business and ManagementWorking Paper