Ke, Jing Jing2023-02-022023-02-022022http://hdl.handle.net/10179/17972What constitutes success in online gameplay streaming, and how does one achieve this? My research seeks to answer this question through a qualitative research inquiry underpinned by an autoethnographic study of my own participant observation - as an online gameplay streamer - between March 2021 and November 2021. During this time, I positioned myself as a streamer on Twitch.tv with the intention to identify key elements of success in online streaming as a creative business. As a researcher-participant, I have since analysed my own experiences; I offer here a first-person critique of my journey through the research question. Within this work, I propose a niche in the research field, through a framework for streaming success, identified in terms of Streamer Health, Community Health, and Financial Health.enThe AuthorThesis360502 Computer gaming and animation