Pérezgonzález, Jose D.Gilbey, Andrew2012-08-232012-08-232011Pérezgonzález Jose D & Andrew Gilbey (2011). Predicting Skytrax’s Official World Airline Star ratings from customer reviews. Aviation Education and Research Proceedings, vol 2011, pp 48-50.1176-0729http://hdl.handle.net/10179/3716Skytrax audits and ranks airlines internationally in its yearly ‘Official World Airline Star Ranking’. Unfortunately, its activity is severely restricted, at most covering just 30% of those airlines listed as open for review by passengers in its website in 2010. This research article explored the possibility of using a readily available variable as predictor, as an alternative way of ranking the remaining 70% of airlines in a simpler and more straightforward manner. The regression formula retained correlated highly with the criterion variable, accounting for 47% of its variance, thus supporting the viability of using customer reviews as a possible way of predicting ranking scores for airlines not officially audited by Skytrax.enSkytraxAirline rankingsRanking predictionCustomer reviewsArticle