Thaker J2023-07-232021-02-262023-07-232021-02-262021http://hdl.handle.net/10179/16120The first stage of any communication campaign is to “know your public.” Public segmentation divides the target population into meaningful subgroups that share similar characteristics. Understanding the different public segments on COVID-19 vaccination intentions can help health authorities communicate the most important and useful information to its target publics.The Author(s) CC BY 4.0COVID-19COVID_19 vaccineVaccination attitudesVaccine hesitancyAudience segmentationJournal article440698Massey_Dark