Johnson HWilson OR1/11/20161/11/2016Sites: A Journal of Social Anthropology & Cultural Studies, 2016, 13 (2), pp. 163 - 1861179-0237https://hdl.handle.net/10179/10610This article offers original insights into the construction of musical meaning through an intensification and bricolage of postmodern discourse as a result of music video as online media. The discussion contributes to contemporary popular music scholarship by discussing the ‘Stranger People’ video by Dop- rah, an indie band from Christchurch, New Zealand, with particular focus on Japanese imagery and online social media. The significance of ‘Stranger People’ is that it received a great deal of international attention via social and other media. The article focuses on not only the means of video production, distri- bution, and consumption, but also the threads of cultural knowledge that are generated through media response to sight and sound and how this creates and re-creates meaning for fans and artists alike. The video serves as a particularly useful case for acknowledging and analysing the extent to which Japanese pop culture has become enmeshed in global cultural flows, and as a site for critical discussion on the localised and creative response to Japanese cultural flows.163 - 186IntertextualityMusic VideosOnline Social MediaJapanese ImageryNew Zealand Indie SceneJournal article10.11157/sites-vol13iss2id319289629Massey_Dark