Effort-as-Information: The Impact of Decision-Related Effort on Subsequent Evaluation and Price Judgment

Kim JEKim JK1/05/20081/05/2008Advances in Consumer Research, 2008, 35 pp. 934 - 935https://hdl.handle.net/10179/11329934 - 935Effort-as-Information: The Impact of Decision-Related Effort on Subsequent Evaluation and Price JudgmentJournal article350792Massey_Dark1505 Marketing1701 Psychology