Compound Brands and the Multi-Creation of Brand Associations: Evidence from Airports and Shopping Malls

Henderson IAvis MTsui WHKNgo DGilbey A12/01/202312/01/2023Sustainability, 2023, 15 (2), pp. 1450 - 14502071-1050https://hdl.handle.net/10179/179431450 - 1450Compound Brands and the Multi-Creation of Brand Associations: Evidence from Airports and Shopping MallsJournal article10.3390/su15021450458885Massey_Dark12 Built Environment and Design