Ganglmair-Wooliscroft, AWooliscroft, BConejo, FGanglmair-Wooliscroft, ASamuel, A2021-11-182021-11-2520212021-11-182021-11-252021http://www.macromarketing.org/assets/proceedings/2021-macromarketing-proceedings.pdf, 2021, pp. 312 - 314 (3)2168-1481http://hdl.handle.net/10179/16779312 - 314 (3)The Macromarketing Society Inc. does not take copyright for papers appearing in the proceedings. The copyright of all papers included in this proceedings remains the authors’.Conference Paper449587Massey_Dark