Parkin, TWhitty, JMcQuillan, HHoldaway, SBailey, JBrown, A23/04/20152015https://hdl.handle.net/10179/10902This research investigates on-line user experience strategies and e-commerce processes to motivate an ethical shift in the fashion industry by challenging the existing paradigm, which subscribes to concepts of fast fashion and planned obsolescence.Design250188Massey_Dark