Pearson E1/01/20091/01/2009First Monday, 2009, 14 (3)1396-0466https://hdl.handle.net/10179/9809This paper discusses how ideas of performance can be used to conceptualize the play of identity formation on social networking sites (SNS). Linking Goffman's theories of social performance with Granovetter's notion of the social tie, this paper will argue that identities on SNS are deliberately constructed performances that straddle the frontstage and the backstage, the public and the private, and in doing so both support and rely upon webs of social connections which engage with fluid or playful identity constructions.Journal article10.5210/fm.v14i3.2162270615Massey_Dark0806 Information Systems0807 Library and Information Studies2001 Communication and Media Studies