Hollings J7/02/20209/01/2020JOURNALISM PRACTICE, 2020, 14 (2), pp. 225 - 2391751-2786https://hdl.handle.net/10179/16581CAUL read and publish agreement 2023This paper reports on a #metoo campaign by a mainstream news organisation. The campaign generated a high number of disclosures from survivors and was notable for its adoption of a survivor-led approach, in its efforts to minimise potential harm to survivors. It offers lessons for reporting on #metoo issues, including the best practice for dealing with survivors, campaign management and ultimately the implications for shifting editorial news values. Journalists demonstrated a heightened awareness of source subjectivity and were able to reconcile this with traditional journalistic norms.225 - 239#metoojournalismsexual abuse survivorcampaignwhistle-blowersubjectivityemotionobjectivityIt does become personal: lessons from a news organisation’s #metoo campaignJournal article10.1080/17512786.2020.17122234286311751-2794Massey_Dark1903 Journalism and Professional Writing2001 Communication and Media Studies