Celebrity endorsement and parasocial relationships on social media

Hess, ADodds, SRahman, NRichard, JKadirov, D2020-01-222019-12-042020-01-222019-12-04https://confer.nz/anzmac2019/wp-content/uploads/2019/12/ANZMAC-2019-Final-Proceedings-01.12.19.pdf, 2019, pp. 574 - 577 (4)1447-3275http://hdl.handle.net/10179/15112574 - 577 (4)Celebrity endorsement and parasocial relationships on social mediaConference Paper428357Massey_Dark