Statistics for Brand-sponsored versus consumer-generated online brand communities : a thesis presented in fulfilment of the requirements for the degree of Masters of Business Studies in Marketing at Massey University, Auckland, New Zealand

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Brand-sponsored versus consumer-generated online brand communities : a thesis presented in fulfilment of the requirements for the degree of Masters of Business Studies in Marketing at Massey University, Auckland, New Zealand 0

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02whole.pdf 14
01front.pdf 8