Statistics for Google Trends as a complementary tool for new car sales forecasting : a cross-country comparison along the customer journey, a case for India and South Korea : Master of Business Studies in Marketing at Massey University, Albany, New Zealand

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Google Trends as a complementary tool for new car sales forecasting : a cross-country comparison along the customer journey, a case for India and South Korea : Master of Business Studies in Marketing at Massey University, Albany, New Zealand 1

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