• Login
    View Item 
    •   Home
    • Massey Documents by Type
    • Research Reports
    • View Item
    •   Home
    • Massey Documents by Type
    • Research Reports
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Reading between the lines : is news media in Fiji supporting or challenging gender stereotypes? : a frame analysis of local news media coverage of violence against women during the 16 Days of Activism against Gender-based Violence campaign of 2017

    Icon
    View/Open Full Text
    Research report.pdf (526.5Kb)
    Abstract
    Violence against women is recognised as a global public health issue and an obstacle to development, as ending it is inextricably linked with achieving gender equality. The public relies on and believes in the capacity of news media to present them with a ‘true’ picture of reality and the news media are therefore treated as valuable allies in changing the norms, beliefs and attitudes that perpetuate violence against women. In the production and consumption of news, however, journalists employ frames to condense complex events into interesting and appealing news reports, in turn influencing how audiences view particular events, activities and issues, especially when it comes to attributing blame and responsibility. This study employs a frame analysis to identify whether, and to what extent, episodic or thematic framing is used in news articles on violence against women published in the Fiji Sun and Fiji Times during and around the 16 Days of Activism against Gender-based Violence campaign of 2017. It showed that episodic framing was overwhelmingly used in the sample, thereby divorcing the violence from its social roots and encouraging audiences to blame the individuals involved, both for the violence itself and for remedying it. This directly contradicts the campaign’s central principles positioning violence against women as a social and development issue that requires every member of society to play a part in ending it. The results, therefore, suggest that changes are needed in how organisations engage with the news media to ensure that coverage of violence against women improves in both quantity and quality.
    Date
    2018
    Author
    Van Baaren, Ellie
    Publisher
    Massey University
    URI
    http://hdl.handle.net/10179/13594
    Collections
    • Research Reports
    Metadata
    Show full item record

    Copyright © Massey University
    Contact Us | Send Feedback | Copyright Take Down Request | Massey University Privacy Statement
    DSpace software copyright © Duraspace
    v5.7-2020.1
     

     

    Tweets by @Massey_Research
    Information PagesContent PolicyDepositing content to MROCopyright and Access InformationDeposit LicenseDeposit License SummaryTheses FAQFile FormatsDoctoral Thesis Deposit

    Browse

    All of MROCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © Massey University
    Contact Us | Send Feedback | Copyright Take Down Request | Massey University Privacy Statement
    DSpace software copyright © Duraspace
    v5.7-2020.1