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A methodological investigation of the Juster scale : contextual requirements and mutually exclusive behaviours : a thesis submitted for the degree of Doctor of Philosophy in Marketing at Massey University, Palmerston North, New Zealand1029

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A methodological investigation of the Juster scale : contextual requirements and mutually exclusive behaviours : a thesis submitted for the degree of Doctor of Philosophy in Marketing at Massey University, Palmerston North, New Zealand1532924

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