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Stereotypes about New Zealand : culture, contact, and national identity : a thesis presented in partial fulfilment of the requirements for the degree of Master of Management in Communication Management at Massey University
(Massey University, 2004)
From a sociocultural perspective, this study aims to describe stereotypes about New Zealand and New Zealanders and to compare them to New Zealanders' self-perceptions. Objectives are to determine whether differences across ...