Now showing items 1-1 of 1
Muslim and non-Muslim consumer perceptions of halal at supermarkets in a non-Muslim country : a thesis submitted to Massey University in fulfilment of the requirements for the degree of Masters in Business Studies in Marketing
(Massey University, 2017)
The role of spiritual beliefs and religiosity on consumers’ buying decisions is increasingly gaining the attention of consumer researchers and practitioners (Maclaran et al. 2012). However, its role in consumer behaviour ...