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Ethnic customer attitudes and beliefs toward consuming New Zealand dairy products : an exploratory study of New Zealand Chinese community in the Manawatu : a thesis present in partial fulfilment of the requirements for the degree of Master of Management in Agribusiness, Massey University
(Massey University, 2001)
The objectives of this research are to identify the genuine attitudes and beliefs of New Zealand ethnic Chinese people toward consuming New Zealand dairy products. The purpose of this research is to provide some indicators ...