Now showing items 1-10 of 14
Qualitative evaluations of new scientific concepts: Accurate, fast, easy and inexpensive
Evidence confirming the robustness of qualitative methodologies in marketing research is scarce. Instead, quantitative methodologies dominate publications in marketing journals, a stark contrast to other academic disciplines ...
Can we get more out of Net-Promoter Data?
Net-Promoter Score (NPS), a loyalty measure, is used extensively in commercial market research due to its simplicity of use and ease of understanding, despite criticism of the metric. Given the widespread use of NPS ...
Understanding the nature of media scandals in light of recent revelations in New Zealand's political life
The nature of media scandals is considered in light of the numerous scandals that have recently dominated New Zealand’s political life. These media scandals have centred on two individuals: rightwing blogger Cameron Slater ...
An investigation of induction policies for university teachers: (re)valuing staff and cultural diversity
(Higher Education Research and Development Society of Australasia, 2018)
In an increasingly globalised, neo-liberal, Higher Education (HE) sector, emphasis has been placed on responding to the complex needs of international students, even before their enrolment. In New Zealand, this group ...
Navigating Differences in Institutions Toward Value Co-Creation
(University of Adelaide, 2018)
Much research has been conducted in the areas of value co-creation and the service encounter. However, there is a dearth of information on how these two areas are experienced by consumers and service providers who have ...
The social innovation continuum: Towards addressing definitional ambiguity
From a social problem-solution springboard, this paper develops a framework to capture the breadth and fluidity of social innovation within the contemporary landscape of innovation. The social innovation continuum advanced ...