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Business resilience: A study of Auckland hospitality sector
(Procedia Engineering, 2018)
Businesses in the hospitality sector play an important role in the New Zealand economy. As most businesses in this sector are of small size and subject to external disruptions, being resilient is crucial for their coping ...
Do preferences for fair trade rely on ethical argument or logos?
This paper investigates the effect of ethical labelling on consumer choice in the context of fair trade. Previous studies have shown that the Fairtrade logo has a positive effect on brand choice. However, it is uncertain ...