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The anatomy of a customer relationship management (CRM) initiative : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Customer Relationship Management at Massey University, Palmerston North, New Zealand2585

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The anatomy of a customer relationship management (CRM) initiative : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Customer Relationship Management at Massey University, Palmerston North, New Zealand106114356

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