Browsing by Author "Balasubramanian R"

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    Causes for concern: The state of New Zealand journalism in 2015
    (1/01/2016) Hollings J; Hanusch F; Balasubramanian R; Lealand G
    © 2016, Pacific Media Centre, Auckland University of Technology. All rights reserved.This survey of New Zealand journalists, completed in late 2015, shows the impact of the rapid move to a digital news environment. Journalists are more educated, but working longer hours and feeling more pressure, both ethically and resource-wise, than they were only two years ago. Technological changes are felt acutely, particularly the use of social media and user-generated content. Journalists are concerned that advertising and commercial pressures are stronger, while overall standards are weakening. This study also shows, for the first time, that women are seriously disadvantaged in pay and promotion despite making up most of the workforce. Despite these challenges, overall job satisfaction remains at similar levels to previous surveys and journalists’ own commitment to ethical standards and journalism’s fourth-estate role remains strong.
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    It's my life: Evaluation report
    (School of English & Media Studies, Massey University, 2014-11-28) Tilley EN; Page W; Balasubramanian R; O'Meara R; Gee S; Hazou R; Galloway C; Waterworth C; Brown A; Steelsmith M; Sligo F; Kingi TK; Jones L; Page R; Love TR; Soma J
    This report presents a snapshot of some outcomes from the by-youth for-youth It's My Life youth smokefree research project, which was funded by the Pathway to Smokefree New Zealand 2025 Innovation Fund. The report includes quantitative data from the It’s My Life pre and post evaluation surveys, campus cessation reporting, and social media analytics, plus qualitative data from youth participants in the project. Two key results from the Massey University surveys are that over the It’s My Life campaign timeframe, smokers’ desire to quit increased and tolerance of the tobacco industry, in general but also particularly among smokers, reduced. We interpret these results as an endorsement of the decision by the young people who designed the campaign not to vilify smokers but to use positive empowerment themes to make smokers feel supported and encouraged to take back control of their lives from tobacco companies.