Browsing by Author "Feetham P"

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    Remember Less, or Needing Less? Age-related differences in the purchase funnel
    (Springer Nature, 2024-06-30) Mecredy P; Wright M; Feetham P; Stern P
    This study explores how age influences the stages of the brand purchase funnel (awareness, consideration, and purchase) and the mechanisms associated with any age-related differences. Aggregated analysis of survey data (n=1,862) across five markets and four age groups shows a reduction in the proportion of brands recognised that subsequently enter the consideration and purchase sets of older consumers. Subsequent individual-level GLS regression analysis using age as a continuous variable reveals an inverse-U shape for brand recognition and in some cases for brand recall and consideration. Peak cognitive performance occurs at age 56. There is a linear decline for purchase set size across age. Therefore, age-related differences in brand awareness and consideration, and the mechanisms driving these changes, do not greatly impact age-related increases in loyalty. Instead, findings suggest age-related increases in loyalty result from a combination of accumulated experience, development of purchase habits and declining category purchase rates.
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    Stories of transformation: A cross-country focus group study on sustainable development and societal change
    (MDPI (Basel, Switzerland), 24/04/2019) Wibeck V; Linnér B-O; Alves T; Asplund T; Bohman A; Boykoff M; Feetham P; Huang Y; Nascimento J; Rich J; Yvon Rocha C; Vaccarino F; Xian S
    Societal transformation is one of the most topical concepts in sustainability research and policy-making. Used in many ways, it indicates that nonlinear systematic changes are needed in order to fully address global environmental and human development challenges. This paper explores what sustainability transformations mean for lay focus group participants in Cabo Verde, China, Fiji, Sweden, and the USA. Key findings include: (a) Tightly linked to interpersonal relationships, sustainability was seen as going beyond the Sustainable Development Goals to include a sense of belonging; (b) transformations were framed as fundamental changes from today’s society, but most participants stated that transformation pathways need to splice new structures into the old; (c) new technologies are key engines of change. Yet, the most common drivers were awareness, education, and knowledge sharing; and (d) regardless of whether state-centric or decentralized governance was preferred, personal action was seen as essential. The focus groups displayed a shared understanding across the geographical settings; a common realization of profound sustainability predicaments facing societies across the world; and a desire for fundamental change towards a more sustainable way of life.