Browsing by Author "Garnevska E"
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- ItemEffects of Farmers' Goals on Strategic Marketing Decisions: A Study of Fruit Farmers in Chanthaburi Province of Thailand(Political Science Association of Kasetsart University, 2018-06-05) Chiamjinnawat B; Garnevska E; Chetthamrongchai, PStrategic marketing decisions (SMDs) of farmers are essential elements in response to the worldwide transformation of agri-food marketing systems. Generally, SMDs are made in regards to the goals that need to be accomplished. This paper aims to analyse the relationship between farmers' goals and SMDs of fruit farmers in Thailand. It is a quantitative survey study with 216 fruit farmer respondents. Nineteen goal statements based on extensive literature review and the results of the pilot study were developed. The survey data was analysed by using the principal component analysis (PCA) that grouped the farmers' goals into four factors, i.e. effectiveness, efficiency, sustainability and self-sufficiency. These factors were then tested based on their effects on the SMDs by using a logistic regression. The results suggested that farmers who participated in high-value markets were usually more market oriented, while farmers who utilised traditional marketing channels were usually production oriented. The results are informative to policy makers and industry stakeholders in fulfilling the complex goals of farmers as they are a key part in success of the fruit industry in Thailand.
- ItemLinking smallholder producers to high-value markets through producer cooperatives: A case study of vegetable producer cooperatives in Cambodia(International Food and Agribusiness Management Association, 2021-02-10) Tray B; Garnevska E; Shadbolt NModern retail markets have grown in Cambodia, but vegetable growers are unlikely to gain benefits from these high value markets (HVMs). Producer cooperatives (PCs) could play a critical role in linking smallholder farmers to HVMs. The purpose of this paper is: (1) to examine the role of PCs in linking vegetable producers to HVMs; and (2) analyse the factors affecting successful participation in HVMs. This study applied a mixed methods approach to PCs selling the members’ vegetables to HVMs (PC-HVMs), and PCs selling members’ vegetables to traditional markets (TMs) only (PC-TMs). Both groups of PCs provided services to their members (e.g. input, financial, extension services). However, the content and quality of these services were different. PC-TMs emphasised only on support linked to production, while PC-HVMs focused on both production and marketing support. This study indicated that vegetable farming experience, total vegetable produce, and average vegetable prices had a statistically significant influence on producers’ participation in HVMs. However, vegetable farm size showed a negatively significant effect on participation in HVMs. As one of the very few empirical studies on PCs in Cambodia the research provides valuable context for further studies. It has developed and tested a framework for analysing the factors affecting successful participation in HVMs and provides an explanation of why some PCs can successfully participate in HVMs.
- ItemMultistakeholder impression management tactics and sustainable development intentions in agri-food co-operatives(Cambridge University Press, 2023-06-20) Callagher L; Garnevska EThis study examines the organization impression management (OIM) tactics used in agri-food cooperatives to communicate their intentions toward sustainable development. Based on content analysis of the chairperson and CEO statements of 14 agri-foods cooperatives from six years' annual reports, this study sheds light on the role of member-owned firms in shifts toward realizing the United Nations Sustainable Development Goals (SDGs). The paper proposes multistakeholder OIM tactics. These insights about sustainable development extend knowledge of how senior managers communicate their intentions in multistakeholder situations, which include shareholders, suppliers, customers, and local communities. This study contributes to the literature on organizational impression management and member-owned firms. Managerial implications are also outlined.
- ItemSustainable Farmer Development for Agri-Food Supply Chains in Developing Countries(MDPI AG, 2023-10-20) De Silva L; Jayamaha N; Garnevska EImproving the supplier’s capabilities and relationships with the buyer to improve triple-bottom-line outcomes for multiple actors in the supply chain (including the suppliers and buyers) is the very purpose of sustainable supplier development. We apply the concept of sustainable supplier development in an agri-food context in a developing economy. The study aims to create a theoretical framework that explains how initiatives by buyers (often processors in the agri-food industry) to develop farmers can result in sustainable farmer performance. Collectively, the propositions derived by us via a literature synthesis propose that farmer development leads to farmer capability development and improved relationships (with the buyer), enabling the farmer to achieve sustainable performance (i.e., performance in economic, social, and environmental domains). The importance of the study from a theory-building perspective is that the study attempts to reconcile the supply chain management literature on supplier development in tangible goods manufacturing with the agribusiness literature in developing economies whether or not the farmer occupies the bottom of the income pyramid. The study is also important to academia and policymakers because it acts as a forerunner for the further development of the theoretical model and its testing with a large sample of data to interpret what the results imply from practical and theoretical standpoints.
- ItemTowards high value markets: a case study of smallholder vegetable farmers in Indonesia(International Food and Agribusiness Management Association, 2017-09-27) Maspaitella M; Garnevska E; Siddique MI; Shadbolt NThe expansion of modern markets has significant implications for agriculture in many developing countries that provides both opportunities and challenges for smallholder farmers. The purpose of this paper is to analyse key determinants affecting farmers’ participation in high value markets, compared to traditional market. Face to face interviews based on a questionnaire were conducted with a sample of 126 smallholder vegetable farmers in the Manokwari region. Binary logistic regression and bivariate correlation analysis were used in this study. The results suggested that age, education level, vegetables cultivated area and membership in farmer groups/cooperatives were the key determinants that had significant effects on the smallholder farmers’ decision about marketing channel participation. In addition, the income generated from vegetable farming was positively correlated to high value market participation. Some implications that need to be prioritized in agricultural development strategies include improving technical innovations and empowering collective actions through cooperatives or farmer groups.