Massey Research Online - Browsing by Author "Garnevska E"

Browsing by Author "Garnevska E"

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Determinants of rice farmer participation in the direct marketing channel in Ghana
(MDPI (Basel, Switzerland), 2021-05-01) Donkor EA; Garnevska E; Siddique MI; Donkor E; D’Amico M
Enhancing smallholder farmers’ access to reliable, ready, and direct marketing channels is a prerequisite for sustainable food supply and poverty reduction in the developing countries including Ghana. However, it is a great challenge for smallholder farmers to access direct marketing channels in Ghana. This paper analyzes the factors that influence smallholder rice farmers’ participation, and the intensity of participation, in direct marketing channels using primary data from 199 farmers in three rice-growing districts in the Northern Region of Ghana. A double hurdle model was used in the empirical analysis. The study findings show that a lower percentage of farmers sold their rice output to processors (direct marketing). Farm size, the price of rice output per 85 kg bag, access to market information, and access to credit increased farmers’ participation in direct marketing channels, whereas payment period and ownership of a bicycle reduced their participation. The study concludes that improving farmers’ access to market information and credit availability would enhance participation in direct marketing channels.
Effects of Farmers' Goals on Strategic Marketing Decisions: A Study of Fruit Farmers in Chanthaburi Province of Thailand
(Political Science Association of Kasetsart University, 5/06/2018) Chiamjinnawat B; Garnevska E; Chetthamrongchai, P
Strategic marketing decisions (SMDs) of farmers are essential elements in response to the worldwide transformation of agri-food marketing systems. Generally, SMDs are made in regards to the goals that need to be accomplished. This paper aims to analyse the relationship between farmers' goals and SMDs of fruit farmers in Thailand. It is a quantitative survey study with 216 fruit farmer respondents. Nineteen goal statements based on extensive literature review and the results of the pilot study were developed. The survey data was analysed by using the principal component analysis (PCA) that grouped the farmers' goals into four factors, i.e. effectiveness, efficiency, sustainability and self-sufficiency. These factors were then tested based on their effects on the SMDs by using a logistic regression. The results suggested that farmers who participated in high-value markets were usually more market oriented, while farmers who utilised traditional marketing channels were usually production oriented. The results are informative to policy makers and industry stakeholders in fulfilling the complex goals of farmers as they are a key part in success of the fruit industry in Thailand.
Enabling sustainable agrifood value chain transformation in developing countries
(Elsevier Ltd, 2023-04-01) Hidayati DR; Garnevska E; Childerhouse P; Tong X
As agri-food value chains in developing countries transform to serve higher value markets, they are coming increasing under pressure to embrace sustainable practices. Many key players, particularly smallholders, find it difficult to comply with sustainable practice requirements. They face various barriers in the chain's operation (in terms of governance and value addition), while their primary focus is on increasing incomes to alleviate poverty. Therefore, this study empirically identifies and analyses the factors that enable sustainable value chain transformation in developing countries. A total of three key dimensions (sustainability, governance, and value addition) were used to explore the factors that enable sustainable value chain transformation. Furthermore, the existing practice as well as future intentions towards sustainable value chain practices are evaluated. A quantitative method was employed within Indonesia's cashew sector, and structured interviews were conducted with 159 smallholders from the key production area on Madura Island. The analysis was performed using a combination of descriptive and principal component analyses (PCA). A total of eight factors that enable sustainable transformation were identified. Farm practices and information communication were identified as the most significant enabling factors, as well as stakeholder support, certification motivation, and market expansion. Conversely, the most challenging factors were pre-harvesting value, value capturing, and value adding activities. The results reveal the current practices, barriers, and enablers, and provide policy and practice insights for transforming sustainable value chains in developing countries.
Linking smallholder producers to high-value markets through producer cooperatives: A case study of vegetable producer cooperatives in Cambodia
(International Food and Agribusiness Management Association, 10/02/2021) Tray B; Garnevska E; Shadbolt N
Modern retail markets have grown in Cambodia, but vegetable growers are unlikely to gain benefits from these high value markets (HVMs). Producer cooperatives (PCs) could play a critical role in linking smallholder farmers to HVMs. The purpose of this paper is: (1) to examine the role of PCs in linking vegetable producers to HVMs; and (2) analyse the factors affecting successful participation in HVMs. This study applied a mixed methods approach to PCs selling the members’ vegetables to HVMs (PC-HVMs), and PCs selling members’ vegetables to traditional markets (TMs) only (PC-TMs). Both groups of PCs provided services to their members (e.g. input, financial, extension services). However, the content and quality of these services were different. PC-TMs emphasised only on support linked to production, while PC-HVMs focused on both production and marketing support. This study indicated that vegetable farming experience, total vegetable produce, and average vegetable prices had a statistically significant influence on producers’ participation in HVMs. However, vegetable farm size showed a negatively significant effect on participation in HVMs. As one of the very few empirical studies on PCs in Cambodia the research provides valuable context for further studies. It has developed and tested a framework for analysing the factors affecting successful participation in HVMs and provides an explanation of why some PCs can successfully participate in HVMs.
Multistakeholder impression management tactics and sustainable development intentions in agri-food co-operatives
(Cambridge University Press, 2023-06-20) Callagher L; Garnevska E
This study examines the organization impression management (OIM) tactics used in agri-food cooperatives to communicate their intentions toward sustainable development. Based on content analysis of the chairperson and CEO statements of 14 agri-foods cooperatives from six years' annual reports, this study sheds light on the role of member-owned firms in shifts toward realizing the United Nations Sustainable Development Goals (SDGs). The paper proposes multistakeholder OIM tactics. These insights about sustainable development extend knowledge of how senior managers communicate their intentions in multistakeholder situations, which include shareholders, suppliers, customers, and local communities. This study contributes to the literature on organizational impression management and member-owned firms. Managerial implications are also outlined.
Organizational structures of agriculture cooperatives in China: Evidence from the green vegetable sector
(Elsevier B.V., 2024-06-19) Liu Y; Garnevska E; Shadbolt N
China's agriculture cooperatives are playing a pivotal role in promoting rural development and boosting farmers’ income. As a result of the rapidly changing external environment, diverse types of cooperatives have emerged. However, a comprehensive understanding of the organizational structures, including ownership, control, and benefit rights, of different types of cooperatives, is limited. This study analyzes the organizational structures of two types of cooperatives in China: entrepreneur-led cooperatives and government-led cooperatives. Qualitative methodology was used in this study, including semi-structured interviews with four green vegetable production cooperatives in Shandong province. Results reveal the structural differences between these two types of case cooperatives. Despite the shared ownership, control, and benefit rights among members, entrepreneur-led cooperatives are characterized by the dominance of core members in capital contribution, control rights, and dividend distribution; whereas government-led cooperatives distribute those rights more equally among all members. The findings in this study present a more comprehensive landscape of the organizational structures of China's cooperatives. Empirically, it demonstrates how cooperatives can evolve and vary across laws and cultures, even within the same legislative background. Additionally, it offers crucial insights for these cooperatives to develop and sustain long-term vitality.
Sustainable agrifood value chain—transformation in developing countries
(MDPI (Basel, Switzerland), 2021-11-09) Hidayati DR; Garnevska E; Childerhouse P; Testa R; Migliore G; Schifani G; Tóth J
To service high-value international markets, many agrifood value chains in developing countries are required to transform to meet the strict quality and safety standards. This transformation process has become further complicated by increased sustainability expectations. The key players in these countries, typically smallholders, are struggling to meet this new sustainability value focus. Economic drivers pervade in this context, whilst the lack of integration often decouples producers from the end market. To address these challenges, this paper develops a framework to enable sustainable agrifood value chain transformation in developing countries. A narrative review was used to analyse the major enablers and barriers in sustainable agrifood value chain transformation specifically in developing countries. The framework novelty lies in the synthesis and prioritisation of transformations actions, by integrating three central dimensions: sustainability, governance, and value addition. The incorporation of sustainability drivers into value chain governance provides a holistic approach that balances profit maximization with social and environmental impacts, thus enabling smallholders in developing countries to access higher value markets. The framework can assist these value chain actors in identifying their transformation trajectory and guide policymakers, along with the public sector, in prioritising their intervention to overcome barriers.
Sustainable Farmer Development for Agri-Food Supply Chains in Developing Countries
(MDPI AG, 2023-10-20) De Silva L; Jayamaha N; Garnevska E
Improving the supplier’s capabilities and relationships with the buyer to improve triple-bottom-line outcomes for multiple actors in the supply chain (including the suppliers and buyers) is the very purpose of sustainable supplier development. We apply the concept of sustainable supplier development in an agri-food context in a developing economy. The study aims to create a theoretical framework that explains how initiatives by buyers (often processors in the agri-food industry) to develop farmers can result in sustainable farmer performance. Collectively, the propositions derived by us via a literature synthesis propose that farmer development leads to farmer capability development and improved relationships (with the buyer), enabling the farmer to achieve sustainable performance (i.e., performance in economic, social, and environmental domains). The importance of the study from a theory-building perspective is that the study attempts to reconcile the supply chain management literature on supplier development in tangible goods manufacturing with the agribusiness literature in developing economies whether or not the farmer occupies the bottom of the income pyramid. The study is also important to academia and policymakers because it acts as a forerunner for the further development of the theoretical model and its testing with a large sample of data to interpret what the results imply from practical and theoretical standpoints.
Towards high value markets: a case study of smallholder vegetable farmers in Indonesia
(International Food and Agribusiness Management Association, 27/09/2017) Maspaitella M; Garnevska E; Siddique MI; Shadbolt N
The expansion of modern markets has significant implications for agriculture in many developing countries that provides both opportunities and challenges for smallholder farmers. The purpose of this paper is to analyse key determinants affecting farmers’ participation in high value markets, compared to traditional market. Face to face interviews based on a questionnaire were conducted with a sample of 126 smallholder vegetable farmers in the Manokwari region. Binary logistic regression and bivariate correlation analysis were used in this study. The results suggested that age, education level, vegetables cultivated area and membership in farmer groups/cooperatives were the key determinants that had significant effects on the smallholder farmers’ decision about marketing channel participation. In addition, the income generated from vegetable farming was positively correlated to high value market participation. Some implications that need to be prioritized in agricultural development strategies include improving technical innovations and empowering collective actions through cooperatives or farmer groups.
Transforming Developing Countries Agrifood Value Chains
(CENTMA Research, Germany, 2021-09) Hidayati DR; Garnevska E; Childerhouse P
The global agrifood trade is highly reliant on developing countries, which affects value chain transformation and which often results in an imbalance of governance and value addition. In order to address this imbalance and increase the overall value creation, this paper develops and empirically tests a framework for agrifood value chain transformation in developing countries. The research employs a qualitative methodology to explore the proposed framework, which is based on a value chain maturity assessment of current practice and identification of a transformation route. Three primary value chain maturity levels in developing countries are established: traditional, managed, and best practice. Each level is determined using key indicators relating to governance (vertical-horizontal coordination, and information flow) and value addition (value orientation, safety, and quality). The application of this framework to Indonesia’s cashew nuts value chain reveals a mix of traditional and managed practices. The short-medium term transformation focuses on enabling farmers, as the decoupled actors, to advance from a traditional to a more managed chain. Further, the major wholesaler and exporter are identified as highly influential in driving the transformation process. The long-term transformation focuses on developing best practices regarding branded value addition and collaborative governance. This framework offers a novel value chain transformation approach based on a maturity assessment technique leading to the identification of transformation routes. This method takes a holistic transformation approach via the evaluation all the value chain actors’ governance and value-addition capabilities. Follow-up research is required to identify the enablers and barriers of globalised value chain transformation, especially with respect to sustainability.

Browsing by Author "Garnevska E"

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