Browsing by Author "Palmer, Stephen Matthew"
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- ItemWhat is a cellphone? A tetradic odyssey : a study in media ecology : a thesis presented in partial fulfilment of the requirements for the degree of Master of Philosophy in Media Studies at Massey University, Manawatu, New Zealand(Massey University, 2011) Palmer, Stephen Matthew; Palmer, Stephen MatthewThis study asks the question, “What is a cellphone?” Marshall McLuhan et al. jointly devised the tetrad as a method for revealing the hidden characteristics of any human medium or artefact. This study views a cellphone through the tetrad’s distinctive four-dimensional non-dialectical approach. In the process, many intriguing, surprising and even contradictory aspects come to light.