Browsing by Author "Tilley EN"
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- ItemIt's my life: Evaluation report(School of English & Media Studies, Massey University, 2014-11-28) Tilley EN; Page W; Balasubramanian R; O'Meara R; Gee S; Hazou R; Galloway C; Waterworth C; Brown A; Steelsmith M; Sligo F; Kingi TK; Jones L; Page R; Love TR; Soma JThis report presents a snapshot of some outcomes from the by-youth for-youth It's My Life youth smokefree research project, which was funded by the Pathway to Smokefree New Zealand 2025 Innovation Fund. The report includes quantitative data from the It’s My Life pre and post evaluation surveys, campus cessation reporting, and social media analytics, plus qualitative data from youth participants in the project. Two key results from the Massey University surveys are that over the It’s My Life campaign timeframe, smokers’ desire to quit increased and tolerance of the tobacco industry, in general but also particularly among smokers, reduced. We interpret these results as an endorsement of the decision by the young people who designed the campaign not to vilify smokers but to use positive empowerment themes to make smokers feel supported and encouraged to take back control of their lives from tobacco companies.
- ItemThe uses of fear: Spatial politics in the Australian white-vanishing trope(American association of Australian Literary Studies, 2009) Tilley ENThis article discusses the fear of the unknown exhibited in the trope of Australian literature involving disappearing whites. The various forms of the trope are described, which include tales of lost children, missing explorers, or disappearing drovers. The exhibition of the white European fear of the unknown area beyond the European sphere of influence within such stories is noted.