Browsing by Author "Torabi Z-A"

Now showing 1 - 5 of 5
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    Ecolodge Tourism Dynamics: A Village-Level Analysis of Marketing and Policy Indicators in Iran’s Hawraman Region
    (MDPI (Basel, Switzerland), 2024-06-14) Pourtaheri M; Torabi Z-A; Khavarian-Garmsir AR; Sajadi S; Hall CM; Álvarez-García J; Ramón-Cardona J; Sánchez-Fernández MD
    Despite growing interest in community-based ecotourism as a pathway to sustainable development, there is a critical lack of research on how localized configurations of marketing and policy factors shape ecolodge performance at the village level. This study addresses this gap by pioneering a comprehensive, contextually grounded analysis of the availability and desirability of key marketing and policy indicators across 25 rural villages in Iran’s culturally and ecologically rich Hawraman region. By employing an innovative mixed-methods approach blending statistical analysis, GIS spatial modeling, surveys, and interviews, the research reveals striking heterogeneity in ecolodge constraints and opportunities, even within a localized setting. Spatial analysis uncovers distance decay effects, with peripheral villages facing exacerbated accessibility deficits compared to centrally located ones. Substantial variations in marketing effectiveness and governance capacities underscore the inadequacy of one-size-fits-all tourism planning. The findings make a novel contribution by demonstrating the imperative for transitioning from monolithic interventions to hyper-localized, place-based strategies tailored to each village’s unique barrier and asset profiles. Embracing this paradigm shift promises to enhance the equity and sustainability of ecolodge tourism in rural contexts globally. The study provides an original methodological blueprint for harnessing multi-modal diagnostics to unpack complex tourism dynamics and catalyze transformative, community-centric solutions.
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    Environmental Concerns and Water Conservation Behavior in Desert Tourism: Applying the Extended Norm Activation Theory for Gen Z Tourists
    (MDPI (Basel, Switzerland), 2025-03-12) Torabi Z-A; Hall CM; Azarniou N; Borzu G; Álvarez- García J; Ramón-Cardona J; Sánchez-Fernández MD
    This study examines the influence of environmental concerns on water conservation behaviors among Gen Z tourists in Iranian desert regions by extending the Norm Activation Theory (NAT). Adopting a quantitative approach, data were collected through a structured questionnaire from 330 Gen Z tourists (born between 1997 and 2012) who visited four Iranian desert villages (Qale Bala, Mesr, Abyaneh, and Rezaabad) between April and July 2023. Using systematic sampling, every fifth Gen Z tourist was selected. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that environmental concerns, situational responsibility, and personal norms positively impact water conservation behaviors, while denial of responsibility negatively affects them. Personal norms positively influence pride and guilt emotions, which in turn promote water conservation behaviors. The extended model, incorporating environmental concerns, demonstrated improved explanatory power over the original NAT. This research contributes to sustainable tourism literature by integrating environmental concerns and moral emotions into the NAT framework, offering insights into psychological mechanisms driving pro-environmental behaviors among Gen Z tourists in desert environments.
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    Place Identity and Environmental Conservation in Heritage Tourism: Extending the Theory of Planned Behavior to Iranian Rural Heritage Villages
    (MDPI (Basel, Switzerland), 2025-08-04) Torabi Z-A; Rezvani MR; Hall CM; Davani P; Bakhshaei B; Cheung LTO
    This study examines the determinants of environmentally responsible behavior among tourists in the heritage villages of Paveh County, Iran, through an integrated theoretical framework that synthesizes place-related psychological constructs with the Theory of Planned Behavior (TPB). Employing structural equation modeling on data collected from 443 tourists across three heritage villages (July–November 2024), the investigation tested comparative theoretical models with differing explanatory capacities. The baseline TPB model confirmed significant positive effects of environmental attitudes (β = 0.388), environmental norms (β = 0.398), and perceived behavioral control (β = 0.547) on behavioral intentions, which subsequently influenced environmental behavior (β = 0.561). The extended model incorporating place-related variables demonstrated enhanced explanatory power, with the R2 values increasing from 48.2% to 52.7% for behavioral intentions and from 49.2% to 54.7% for actual behavior. Notably, place identity exhibited dual psychological functions: moderating the intention–behavior relationship (β = 0.155) and mediating between place attachment and environmental behavior (β = 0.163). These findings advance sustainable tourism theory by illuminating the complex pathways through which place-based psychological connections influence environmental behavior formation in heritage contexts, suggesting that more sophisticated theoretical frameworks are required for understanding and promoting sustainable practices in culturally significant destinations.
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    Smart Tourism Technologies, Revisit Intention, and Word-of-Mouth in Emerging and Smart Rural Destinations
    (MDPI (Basel, Switzerland), 2023-07-12) Torabi Z-A; Pourtaheri M; Hall CM; Sharifi A; Javidi F; Parra-López E; Barrientos-Báez A; Domínguez DC
    This study examines the influence of the various attributes of smart tourism technologies (STTs) on tourists’ intentions to revisit locations and engage in word-of-mouth (WOM) activities regarding emerging and smart rural tourist destinations in Iran. A sample of 590 tourists who visited these destinations following the COVID-19 pandemic participated in the study. The findings reveal that three attributes of STTs, namely, informativeness, accessibility, and interactivity, positively contribute to tourists’ memorable experiences (ME). Furthermore, ME, satisfaction, and the willingness to engage in WOM recommendations are identified as predictors of tourists’ intention to revisit rural destinations. The study also reveals that user competence serves as a mediator between the attributes of STTs (informativeness, accessibility, and interactivity) and the tourists’ ME. Specifically, tourists with greater skills and knowledge of using STTs tend to have more memorable experiences in these emerging and smart rural destinations. The study discusses both the theoretical and practical implications of these findings.
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    Unintended Maladaptation: How Agritourism Development Policies in Iran Have Increased Vulnerability to Climate Change
    (MDPI (Basel, Switzerland), 2023-08-29) Torabi Z-A; Khavarian-Garmsir AR; Hall CM; Khatibi NB; Borghi AD
    Implementing appropriate policies is crucial for adapting the agricultural sector to climate change. However, adopting incorrect policies can exacerbate unsustainable development. Hence, this study investigated the unintended consequences of agritourism development policies as a climate change adaptation strategy in the villages of Shahrud, Iran. It demonstrated how such policies have inadvertently heightened farmers’ vulnerability to climate change impacts. Data were collected through 44 semi-structured interviews, which underwent thematic analysis to identify emerging patterns. The study’s findings indicate that the rapid expansion of Agritourism in Iran, aimed at addressing climate change, has failed to achieve its intended goals. Inadequate government support, increased supply, legal gaps, and lack of empowerment were identified as contributing factors leading to unsustainable development and financial losses. Consequently, smallholder farmers were found to harbor negative perceptions of agritourism and expressed dissatisfaction with existing policies. These findings underscore the necessity of comprehensive policies and support systems to facilitate the effective implementation of sustainable agritourism by stakeholders in Iran.