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Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7581

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    Neoliberalism and media
    (SAGE Publications Ltd, 2018-03-01) Phelan S; Damien, C; Melinda, C; Martijn, K; David Primrose
    References to neoliberalism are commonplace in media and communication studies. As in other fields, the concept is normally invoked critically; to speak of neoliberalism usually suggests a disposition that is opposed to it. Yet, the concept is not always affirmed as a concept, even by critical scholars. Some interrogate its ready-to-hand authority as a critical keyword (Flew, 2008). Others refer to it with a casual weariness, as if its commonplaceness illustrates its lack of descriptive and explanatory value (Grossberg, 2010). Whatever we make of the concept, it is difficult to talk about the current condition of critical media and communication studies without talking about neoliberalism. If, as Ernesto Laclau (1990) suggests, all identities are structurally constituted by antagonisms, we might call neoliberalism the master antagonist – even more so than capitalism (Garland & Harper, 2012) – of critical research in the field.
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    Critiquing “Neoliberalism”: Three Interrogations and a Defense
    (Peter Lang Publishing Inc., 2014) Phelan, Sean
    Looked at broadly, we can identify two distinct discourses about neoliberalism in communication and media studies and elsewhere. The first deploys the term to enact a familiar critical narrative, where neoliberalism signifies a social order dominated by the logic of the market. This narrative has been given different inflections in communication and media research. Neoliberalism has functioned as a descriptive and explanatory category in analyses of topics such as infotainment (Thussu, 2007), media ownership (Herman & McChesney, 1997), multiculturalism (Lentin & Titley, 2011), reality television (Ouellette & Hay, 2008), political marketing (Savigny, 2008), intellectual property rights (Hesmondhalgh, 2008), and the cultural politics of voice (Couldry, 2010). Others have examined the communicative dynamics of “free market” regimes without explicitly deploying the term “neoliberalism” (Aune, 2001). More generally, the role of media and communication practices in the ideological constitution of neoliberalism is taken for granted in the wider literature (see Birch & Mykhnenko, 2010; Harvey, 2005). [First paragraph.]
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